For Nature, Society
and the Future.

5m+ vaccination cards distributed

10,000+ pharmacies

€50m+ revenue in year one

€20m+ raised by supported founders

200+ radiology offices

Working across Europe and beyond

Founder-level product, design, and technology leadership
for organisations building things that matter.

What we do.

Malpaux is a boutique operator firm. We work embedded with founders and leadership teams when product or organisational complexity outpace internal capacity.

We're the people to call when the problem is real and the stakes are high.

We take on two to three engagements at a time, working across product, design, technology, and organisational structure as a single integrated system.

Selected work.

Healthcare
Healthcare
2021-2022
2021-2022

5 million vaccination certificate cards. 10,000 pharmacies. Built from zero to €50m revenue in a year.

Germany's digital vaccination infrastructure left most of the population behind. We co-founded APO Pharma Immun GmbH, named and designed the product, built the technology, and designed the distribution system that put Immunkarte into every major pharmacy in the country, reaching over 100,000 cards per day at peak.

Healthcare
Healthcare
2024–present
2024–present
2021–2022
2021–2022

Rebuilt the product, the organisation, and the brand. €9m seed extension closed.

Floy's AI was clinically validated. The systems underneath it weren't built for what came next. We came in as Interim CTO and Interim Creative Director simultaneously, restructuring the engineering organisation, rebuilding the product infrastructure, and redesigning the brand, while 200+ radiology offices kept scanning patients every day.

Carbon removal
Carbon removal
2023–present
2023–present

Pre-seed investment and full brand redesign. €4m seed round. Awwwards Site of the Day.

The voluntary carbon market has a credibility problem. Cula is building the data infrastructure to fix it. We invested at pre-seed and led the brand redesign, positioning Cula as the verification layer the market was missing, before revenue could make that argument for them.

How we work.

We work embedded. The same people who shape the strategy execute it. We are in the room when the hard decisions get made on architecture, organisation, or what ships and when – and we are never afraid to get our hands dirty.

Most engagements run three to six months. Some become longer-term fractional partnerships. All of them start with a clear-eyed assessment of what's actually broken and what needs to change.

We bring integrated thinking across product, design, technology, and organisational structure because the bottleneck is rarely just one of those things.

We don't take on work we can't do well, and we don't take on work we don't believe in. We'll tell you honestly when something isn't a fit on either count.

If you're not sure whether what you're facing is something we can help with, the most useful first step is a short conversation.

Apply for collaboration.

We're selectively taking on strategic engagements in healthcare, climate, and education.

Let’s schedule a 30-minute call to understand what you're facing and whether there's a fit.

© 2009 - 2026 Malpaux

© 2009 - 2026 Malpaux

© 2009 - 2026 Malpaux

© 2009 - 2026 Malpaux

© 2009 - 2026 Malpaux

© 2009 - 2026 Malpaux